by Nutshell | Jul 14, 2022 | Content strategy
We offer content as a service (CaaS), so you can focus on what you do best. We manage help content for a leading mobile device manufacturer for hundreds of products in over 50 languages. We handle the authoring, translation coordination, content management system...
by Nutshell | Jul 11, 2022 | Customer experience
Stories about how a company far exceeded a customer’s expectations are fun to read, but unless you manage a luxurious resort those experiences don’t make a measurable difference to profit. Think about the last customer experience you shared with someone else. Most...
by Nutshell | Jul 11, 2022 | Content strategy
They say whiskey starts arguments, not because people drink too much of it, but because they can’t agree on what it is. Is bourbon a whiskey? Is Scotch a whiskey? Is whisky whiskey? Content strategists have their own definitions of content strategy too. Content...
by Nutshell | Jul 11, 2022 | Consulting
Most people prefer working with shiny objects. You know, work projects that you can talk about with family and friends without boring them. Projects we’d not spend our money on, but gladly work on. Large companies are not immune to the shiny object syndrome. We...
by Nutshell | Jul 7, 2022 | Customer experience
Loving customers who love your product or service is easy. But what about your haters? Most companies fear negative reviews from customers, particularly public reviews. Social media has made complaining publicly seem like an obligation to some. Not every customer is a...
